#JuicyBird 2020: The Campaign Against Dry Turkey

#JuicyBird 2020: The Campaign Against Dry Turkey

This Christmas we’re campaigning against the biggest festive faux pas we believe you can make: dry turkey. We know that being in charge of the most anticipated meal of the year can be a stressful experience. But we believe that cooking your bird by temperature, not time, will ensure that your meat is safe, succulent and stress-free. With an expensive piece of meat to cook, some hungry mouths to feed, and the urge to put it back in the oven for 10 minutes because you’re not sure just how transparent clear juices should look, why not just take 3 seconds to confirm that the meat is cooked perfectly to 74°C?

We are launching our campaign this year with an ASMR video that aims to show how relaxing cooking Christmas dinner can be with a Thermapen. We will also have lots of great recipes coming up from MasterChef Champion Kenny Tutt and UK BBQ pioneer The Smokin’ Elk, so follow us on Instagram or subscribe to our newsletter to keep updated with our festive recipes!



Join us in our battle against dry turkey, and if you cook a #JuicyBird this Christmas, tag us in your pictures as we’d love to see!


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